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Informal Screencasting: Results of a Customer-Satisfaction Survey with a Convenience Sample

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Informal Screencasting: Results of a Customer-Satisfaction Survey with a Convenience Sample

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dc.contributor.author Bailey, Jody
dc.date.accessioned 2012-01-19T18:34:57Z
dc.date.available 2012-01-19T18:34:57Z
dc.date.issued 2011-09-01
dc.identifier.citation Bailey, J. (2012), “Informal screencasting: results of a customer-satisfaction survey with a convenience sample”, New Library World, Vol. 113 No. 1/2, pp. 7–26. en_US
dc.identifier.issn 0307-4803
dc.identifier.uri http://hdl.handle.net/10106/9174
dc.description.abstract Purpose: Informal screencasting (i.e., capturing your actions on a computer screen with the goal of showing others how to accomplish tasks on a website or in a given software environment) is defined and described. Customer-satisfaction survey results from 103 faculty, staff, and students are presented. Design/methodology/approach: An online survey revealing customer satisfaction with informal screencasts was made available in spring 2010 to faculty, staff, and students of a mid-sized public university in Arlington, Texas, USA. Results are compiled, analyzed, and presented here. Findings: Most participants’ reactions to the librarian’s informal screencasts were positive or quite positive, but many participants still noted that they would prefer to receive email instructions in answer to their questions. Research limitations/implications The survey was not distributed to a representative sample of the population; instead, the author solicited participants via email, so the participant pool was a convenience sample, which could introduce bias in the results. Originality/value: This survey is the first to assess academic library customers’ attitudes toward informal screencasting as an instructional tool, as far as the author has been able to determine after an extensive literature search. en_US
dc.description.sponsorship University of Texas at Arlington Library en_US
dc.language.iso en_US en_US
dc.publisher Emerald en_US
dc.subject screencasting en_US
dc.subject distance education en_US
dc.subject library instruction en_US
dc.subject academic libraries en_US
dc.subject computer-based instruction en_US
dc.subject information literacy en_US
dc.title Informal Screencasting: Results of a Customer-Satisfaction Survey with a Convenience Sample en_US
dc.type Article en_US
dc.identifier.externalLink http://www.emeraldinsight.com/journals.htm?issn=0307-4803 en_US
dc.identifier.externalLinkDescription Original publication available from Emerald. en_US

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