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Why Do People Engage In Social Computing? A Need Fulfillment Perspective

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Why Do People Engage In Social Computing? A Need Fulfillment Perspective

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dc.contributor.author Sachdev, Vishal en_US
dc.date.accessioned 2008-08-08T02:31:04Z
dc.date.available 2008-08-08T02:31:04Z
dc.date.issued 2008-08-08T02:31:04Z
dc.date.submitted December 2007 en_US
dc.identifier.other DISS-1978 en_US
dc.identifier.uri http://hdl.handle.net/10106/907
dc.description.abstract With the trend towards social interaction over the Internet and the popularity of websites such as Myspace, Facebook and Youtube among others, practitioners and researchers are motivated to explain the sudden surge in user interest, in a phenomenon that we term, Social Computing. We seek to research the question: "Why do people engage in Social Computing?" The motivation is to determine some of the underlying human psychological factors that are driving this phenomenon. Towards this end, we propose a reformulation of the interactivity construct by suggesting new dimensions of interactivity that are unique to social computing. With this reformulated interactivity construct, we conduct an exploratory study using the need fulfillment lens provided by the Self Determination Theory. We assess if interactivity, in its richer formulation, influences need fulfillment, which in turn leads to higher levels of self-determined motivation. We also evaluate the impact of the latter on intentions for continued use and actual use of these websites. The results largely support the hypothesized model. en_US
dc.description.sponsorship Teng, James en_US
dc.language.iso EN en_US
dc.publisher Information Systems & Operations Management en_US
dc.title Why Do People Engage In Social Computing? A Need Fulfillment Perspective en_US
dc.type Ph.D. en_US
dc.contributor.committeeChair Teng, James en_US
dc.degree.department Information Systems & Operations Management en_US
dc.degree.discipline Information Systems & Operations Management en_US
dc.degree.grantor University of Texas at Arlington en_US
dc.degree.level doctoral en_US
dc.degree.name Ph.D. en_US
dc.identifier.externalLink https://www.uta.edu/ra/real/editprofile.php?onlyview=1&pid=1044
dc.identifier.externalLinkDescription Link to Research Profiles

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