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The Value Of Customer Co-production In Developing New Products

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The Value Of Customer Co-production In Developing New Products

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dc.contributor.author Baqer, Samar Mohammad en_US
dc.date.accessioned 2007-08-23T01:55:58Z
dc.date.available 2007-08-23T01:55:58Z
dc.date.issued 2007-08-23T01:55:58Z
dc.date.submitted August 2006 en_US
dc.identifier.other DISS-1463 en_US
dc.identifier.uri http://hdl.handle.net/10106/48
dc.description.abstract The concept of customer co-production has been mentioned in the marketing literature on several occasions. The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to investigate it as a growing marketing concept. This dissertation investigated the perceived value of co-production in developing new products and found that it has an influence on customers' symbolic and functional reasons for purchase. In addition, the moderating effects of business communications and customers being classified classification as early adopters of innovation were found to be significant. en_US
dc.description.sponsorship Peterson, Mark en_US
dc.language.iso EN en_US
dc.publisher Marketing en_US
dc.title The Value Of Customer Co-production In Developing New Products en_US
dc.type D.B.A. en_US
dc.contributor.committeeChair Peterson, Mark en_US
dc.degree.department Marketing en_US
dc.degree.discipline Marketing en_US
dc.degree.grantor University of Texas at Arlington en_US
dc.degree.level doctoral en_US
dc.degree.name D.B.A. en_US

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