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Maxim-izing Profit: New Men's Magazines And The Rise Of Consumer Masculinity

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Maxim-izing Profit: New Men's Magazines And The Rise Of Consumer Masculinity

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dc.contributor.author Olsberg, Joshua Edward en_US
dc.date.accessioned 2007-08-23T01:56:45Z
dc.date.available 2007-08-23T01:56:45Z
dc.date.issued 2007-08-23T01:56:45Z
dc.date.submitted April 2006 en_US
dc.identifier.other DISS-1294 en_US
dc.identifier.uri http://hdl.handle.net/10106/442
dc.description.abstract This is content analysis of Maxim magazine, published by Dennis Publications, and first appearing in American newsstands in 1997. Maxim is the most widely circulated men's magazine in the United States, with an estimated paid readership of around 2.5-3 million, and an estimated total readership of around 13 million. When combined with other magazines of the genre, which I distinguish as new men's magazines, the estimated total readership is around 26 million regular readers. This project is an exploratory study dedicated to finding out exactly what the magazine offers which allows it to attract and maintain such a large audience. I have examined form and content, with the goal of being able to discuss with some certainty the degree to which Maxim's claim as an entertainment first magazine, dedicated to, "address(ing) the real life needs of intelligent professional men in an entertaining as well as informative way," stands up under close scrutiny. en_US
dc.description.sponsorship Agger, Ben en_US
dc.language.iso EN en_US
dc.publisher Sociology en_US
dc.title Maxim-izing Profit: New Men's Magazines And The Rise Of Consumer Masculinity en_US
dc.type M.A. en_US
dc.contributor.committeeChair Agger, Ben en_US
dc.degree.department Sociology en_US
dc.degree.discipline Sociology en_US
dc.degree.grantor University of Texas at Arlington en_US
dc.degree.level masters en_US
dc.degree.name M.A. en_US
dc.identifier.externalLink https://www.uta.edu/ra/real/editprofile.php?onlyview=1&pid=1410
dc.identifier.externalLinkDescription Link to Research Profiles

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